The LEGO Firm History

The history belonging to the LEGO firm begins in 1932 when ever Ole Kirk Christiansen, a Danish carpenter, decided to begin a business offering his solid wood toys door to door in the town of Billund, Denmark. He named his new company «Lego» – a combination of two Danish sayings, «leg godt, » which necessitated «play very well. »

In 1958, the company’s founder, Godtfred Kristiansen, trademarked a system for coupling the plastic bricks that would in the future become known as PROFANO «Automatic Capturing Bricks. » The invention allowed LEGO to produce more diverse and complex toys.

From there, LEGO extended it is offerings and began to compliment both young boys and girls. It introduced a line of «Minifigures» in the mid-1970s that contained human numbers with posable arms, and also marketed jewelry sets meant for young girls.

A second expansion in 1979 saw the creation of LEGO Space sets, releasing astronaut minifigures, rockets and spaceships, between other well-liked themes. In 1999, the LEGO Group entered the Star Battles market, launching pieces featuring the X-wing fighter and BRING Fighter.

As the company grew, it required to increase the ability to bring in new products quickly and successfully. To this end, it hired management specialist Jorgen Vig Knudstorp.

This individual helped the corporation cut down on inventory and reduce development time. This individual encouraged the corporation to build associations with main toy businesses, including Target, Wal-Mart and Toys ‘R’ Us.

He also announced LEGO Ideas, an online community where fans could fill in plans for new Profano sets they will wanted to observe produced. This allowed PROFANO to test the appeal of new strategies and gain feedback before committing to all of them.

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